The plague that is social media

It might take a moment of clarity or an absolute meltdown, but the realization is the same — we are being bombarded with so much distraction and insignificant ranting that social media becomes a troublesome burden rather than some harmless pass time.

Social media is designed to be addictive. Like almost any domain you want to look at, there is no escaping the corporate imperative of having your brain diverted from it’s course and firmly entranced by some new piece of novelty. Cat videos are usually cited here, but the plethora of friends meals, kid photos and their precious opinion about the election infiltrate your retinas and ultimately take up space in your frontal lobes.

So social media is nothing but candy — junk food that ought only be consumed occasionally but often becomes an addiction.

It turns out addiction isn’t an extreme choice of words in this case either. Author and computer scientist Cal Newport says social media is like having a slot machine in your pocket. It’s inherently addictive to seek out novel stimuli and to doubly get the social proof that comes from getting positive feedback in the form of likes and comments on your own posts.

In this way, social media provides a steady stream of dopamine ‘hits’ throughout the day — little pleasurable snacks that keep boredom at bay.

Seen this way, social media hits can be likened to avoidance strategies. With all the responsibilities and problems on one’s plate, what harm could a little mental detour have?

Therein lies the problem. One needs to see one’s addictive behaviour as a problem in order for it to register as something they need to change. One or two short viewings or interactions isn’t the problem — it’s the compulsion to repeatedly disengage from reality and dive into the online world that is the real cost.

To that end, may I suggest going without all forms of social media for 7 days. Go ahead, try it. You will learn a great deal about your habit, your compulsion to use it and you might find, as I have, that there is a tremendously peaceful mental space that opens up.

That mental space is precious to me now and I have to fight hard for it. So many things are banging on the window of my consciousness wanting in. If I’m not proactively setting boundaries for those distractions, my day will be swayed this way and that with little of my conscious input.

Cal Newport, in his Tedx talk Quit Social Media makes the point that social media companies are in the entertainment business and not a savoury one at that. He says that they hire “attention engineers” who borrow principles from casino gambling to make them as addictive as possible.

Yes, your attention is valued that much by media and social media so why aren’t we waking up and valuing our attention enough to limit our consumption of these apps?

The bigger picture

In Deep Work, Cal Newport outlines what is truly valuable in today’s economy (indeed in any economy ever): “The ability to focus without distraction on a cognitively demanding task. Cal calls this “Deep Work” as contrasted by the most common type mode of approaching life — scattered, distracted and fragmented attention. Cal argues, successfully in my opinion, that Deep Work is a rare commodity and that anything truly valuable that is being created today is coming from a deep work approach.

On the other hand, what the market does not value is tasks that are easy to replicate and produce a small amount of value. He says social media is the epitome of low value work (after all, a 16 year old with smartphone can do it!)

This gels nicely with the idea of craftsmanship, a seemingly antiquated idea that dedication by a craftsperson with exceptional skill and expertise leads to inherently valuable and meaningful products. However, that’s a rant for another day.

For the time being, I encourage you to examine the impact social media is having on your life and take the 7 day challenge. I’m betting you’ll learn a lot about the impact of social media and some things about yourself in the process.

I can’t tell you how much freer my life seems without constant detours off into some meaningless piece of fluff content or rage filled hate post.

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3 responses to “The plague that is social media

  1. I just started reading Deep Work. So far I’m really resonating with what he says about focus being a necessary skill and how it seems less and less common in today’s technology-fueled world. As someone who wants to build a blog and a brand with the help social media (and as an avid user of it), this definitely gives me a lot to think about. Thanks for sharing.

    • viewfromreality

      Yeah it’s hard to get your head around at first — surely cultivating a social media presence is vital? Evidently not, but then I thought about the products and services I’ve bought from the web and saw a thread — it was quality stuff that got me excited about the content/idea/service. That quality comes from people who have an intimate knowledge of their subject areas. That’s deep work. It’s an exciting idea an seems to gel nicely with everything I’ve been reading about mindfulness and the role attention plays in creating an extraordinary life.

      • That’s a good point. I do believe there can be an equilibrium between producing quality work while still taking part in social media. Though finding it will probably be quite the challenge.

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